Modern day Bracknell was only declared a ‘new town’ in 1949 however its roots date back much further. First mentioned in AD 942, ‘Braccan heal’ is believed to mean “nook of land belonging to a man called Bracca’. Further back still, there is also a Bronze Age round barrow at nearby Bill Hill as well as an Iron Age hill fort in Crowthorne. With various ancient sites scattered around the county, Bracknell and Berkshire is a bounty of British heritage – very on brand.


Voted the third leafiest in the UK, the beautiful Bracknell Forest surrounding The Lexicon allows you to experience the full splendour of the British countryside with a fresh Jack Wills shopping bag in hand. If that doesn’t have you reaching for your walking boots or booking a horse-riding lesson, then there is an array of restaurants, bars, a 4DX cinema (no, we have no clue what that means either), an ice rink, a recently refurbished ‘waterworld’ boasting actual shipwreck and a local Go Ape.


The aforementioned ice rink, dubbed ‘The Hive’, is home to the Bracknell Bees who have been ice hockey-ing with great success for the past 30 seasons in the first division of the NIHL (National Ice Hockey League). With regular home fixtures catching a game here is an absolute must.


A traditional pub inside an all-singing-all-dancing shopping centre? Sure, we’re fans of that concept too. Head to The Bull (pictured above) for a pint and some superb pub grub – once you’re done trying on our latest collection of course.


Speaking of our latest collection, why not try one of our new lightweight down-filled jackets (for him or for her), it will help keep your body heat regulated when popping on and off of the Avenue (the open-air street you’ll find us on inside The Lexicon). If it’s date night that brings you to Bracknell then don one of our dresses or pick from our sharp shirts and witness the full-body experience that is a 4DX cinema. Be sure to let us know how it goes.

Come and say hello to our wonderful Bracknell team at Unit 14, The Avenue, The Lexicon, Bracknell, RG12 1BD and our store locator is here.