In line with our Times Of Change campaign we encourage you to be brave and try something new – sleep out under the stars, take a different route to work or simply dare to wear more prints!
To help you in this quest, our designers searched far and wide for print-spiration. Heading from the gardens of London to the vintage stores of LA, the results are fab florals planted firmly within our latest spring campaign. All designed and developed in house by our talented print specialists, here’s a deeper look into this year’s prints.
THE PANSY PRINT
Turns out we’d had the pansy print up our sleeves for quite some time, in fact, it was back in 2014 that our designers made the original discovery at London’s Design Library – below you can see the beautiful, hand-painted print that echoed our love of the British outdoors. Since then the print has been sitting pretty amongst our own library of vintage prints. Once it’d resurfaced, our print designer Olga spent weeks sketching it out, digitally adapting and tweaking it so that it was factory-ready and appropriate for a printing technique called ‘rotary screen printing’ – fancy.
This particular design, shown wonderfully here in the Elvington dress, is made using a combination of the pansy print and the little ditsy print using a placement print technique. The meant the dress had to be measured accurately to ensure the design was placed correctly on the garment.
LITTLE DITSY PRINT
Our little ditsy print is another gem found at the Design Library; again purchased in 2014 and reworked for the season. Key to all skilful craftsmanship are the tools used, so for our print designers that means a programme called Pointcarre – a print and textile software made for creating intricate prints and checks. Developed in-house, like all of our prints for spring ’18, our little ditsy print was redrawn in a new colour palette with pops of yellow, lilacs and teal. You can find it on our Tincleton tea dress.
The patchwork pansy print all started when our designers were searching around at the heart of vintage shopping a.k.a. Los Angeles. Our designers stumbled upon General Store, located in the arty area of Venice BeachIn, a shop that sells vintage garms and boutique clothing. Whilst searching for references, they came across a bold shirt with a mesmerising print on it – something that any well-seasoned vintage go-getter would be a little jealous of. To create this patchwork pansy print, our designers reworked the vintage pansy print to create the digitally rendered patchwork pansy found on our Borden tee or on our small accessories.