It is hard to imagine a sartorial world without the shirt. Work-to-night-out shirt? Yes. Sunday-stroll-to-pub? There’s a shirt for that too. In fact, it is testament to the shirt’s versatility that it is still able to service us, and our increasingly hectic lives, so very well. It is no surprise, then, that our approach to shirting begins first and foremost with its functionality, or rather, its multi-functionality. Whether it’s a classic Oxford, casual flannel, chambray or fitted, a quality design in a high-spec fabrication was of paramount importance as we began building our diverse collection.

We placed responsibility for the delivery of our ideal shirt with our long-term partner and third generation manufacturer Lever Style, headquartered in Hong Kong. With more than half a century of garment production under their perfectly-fitted belts, and over 15 years of in-house fabric milling on top of that, Lever (which also looks after the production of some of our tailoring and suiting collections) was the obvious choice. Being able to facilitate the entire process under one roof was essential to us too. Not only does it give us closer control over quality of our products but it also ensures our supply chain is as sustainable and environmentally friendly as possible. This commitment is bolstered further by Lever’s industry-leading involvement in several initiatives including the WWF’s Low Carbon Manufacturing Program as well as the Sustainable Fashion Business Consortium – of which Lever was a founding member.

It is important to us, when you walk into one of our stores or scroll through our website online, that you know where our shirts come from; every piece in our collection is designed in London and brought to life at Lever. From our classic Atley and Wadsworth to our ladies’ Homefore and Averton, they’re all spun, warped, stabilised, cut, check-matched, assembled, embroidered, ironed and packed under the careful eye of our friends at Lever. Peruse the gallery above and see the production line for yourself.

To see our full range of shirting in all its plain, striped and checked glory, check out shirts for him and shirts for her on our website.