Given that they’ve progressed from a crowd-funded mobile brew bar to two bricks-and-mortar premises in London, the Good & Proper Tea crew must be doing something right. Brewing that perfect cuppa isn’t as simple as boiling a kettle and dunking a teabag though, as founder Emilie Holmes explains: “Just like wine, you never stop learning. Every harvest, every farm and every season the teas are different. For us, the most exciting part is playing around with the brewing temperature, time and doses to extract the best possible flavour from each leaf, to give our customers a cup of something they love.”

So much care and attention goes into each and every blend, from harvesting and producing to pouring the brand’s collection of black, oolong, green and white teas. The team can even help you choose the right equipment to pour that perfect cup this Christmas.