David Gray / Finisterre

If you’re surfing in the UK, a brand that champions the needs of the cold-water surfer is your hero. ‘No gimmicks, no whitewash’, declares Finisterre – instead, a passionate focus on innovation, product longevity and responsibly sourced materials. 300 wetsuit testers around the UK help Finisterre to refine its first-class wetsuits and you will reap the rewards.

It’s based in Cornwall, working out of the brilliantly-named Wheal Kitty Workshops, and founder Tom Kay seems to be a man after our own hearts. ‘When he’s not at the helm, you’ll often see him passing in the old Landy with a boat in tow, a few rods hanging out in the back and maybe some cold beers knocking about’.