Indigo is not just a deeper shade of blue; this astonishing substance can tell stories, create moods, inspire and, for some, become a way of life.

It has a long and storied history, stretching back millennia and across nearly every continent. For many years indigo was the single most important commodity of its day – the medieval equivalent of oil, if you will.

Did you know? The name indigo comes from the Roman term ‘indicum’, which means a product of India. This is a bit of a misnomer since the plant is grown in many areas of the world, including Asia, Japan, and Central America

In modern times, indigo has experienced a resurgence due to the explosion of indigo-blue jeans, a truly enduring ‘fashion’ trend that has united cultures worldwide. A revival of interest in traditional dyeing and weaving techniques has also seen renewed enthusiasm for the blue stuff – particularly in Japan where its properties are revered.

For the wearer, the magic of indigo is two-fold. The highly-skilled dyeing and manufacturing processes involved create instantly recognisable, desirable garments with unrivalled depth of colour and tone. Most important, though, is the way in which an indigo garment will wear and fade over time. It creates a patina that is unique to each individual – no two garments will ever be alike.

Indigo at Jack Wills

THERE’S MORE WHERE THAT CAME FROM : 

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