This time last week, our JW Insider was one of the lucky people basking in the blazing Singapore sun, before spending Saturday dancing to the sound of some serious beats, as Jack Wills made its debut at Laneway Festival. It started more than a decade ago as a series of weekly shows at a tiny bar in Melbourne and now it’s one of Australia’s most popular festivals, with cities in New Zealand, Asia and the US also hosting events.

One of Laneway’s main aims is “finding ongoing excuses to have fun” so off we went in search of it, taking our Land Rover in signature Jack Wills pink and blue. Brit acts Chvrches and The 1975 were brilliantly received and the Jack Wills Land Rover got a serious amount of attention too as festival-goers queued up for a snap in front of it, as well as making the most of the JW giveaways during the day.

THERE’S MORE WHERE THAT CAME FROM : 

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