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HOW TO STYLE YOUR SWIMWEAR

Following the launch of our #JWTravels competition, we get into the holiday spirit by talking all thin

WIN A #JWTRAVELS HOLIDAY

The ultimate holiday for you and three friends is just one carefully selected #TBT away. Enter via Ins

APRIL SHOWERS: STYLE A TRENCH

A trench coat has been a wardrobe staple for over 100 years. We pick our favourite new ways of styling

MAD FOR MADRAS

To celebrate #NationalTartanDay, we take a closer look at the history of the check - specifically Madr

HIT THE ROAD JACK: ST IVES

To celebrate our recent opening in the most southerly reaches of Cornwall, among the idyllic Victorian

SO THE ADVENTURE BEGINS…

Inspired by an epic trip from London to Singapore in 1955, our gang heads out on the road. Our new col

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Prints perfect 😍  Get holiday ready in the Sandbanks swimsuit, named after one of our favourite British beaches (swipe for more details, including multi-strap back). Shop now - link in bio.
Channel 🌞 with a splash of yellow. Our fresh new arrivals include swim trunks, t-shirts and plenty of accessories. Get the look - links in bio.
When your co-ordination's on point πŸ‘Œ Go relaxed in this stripy bikini set and add our beach towel to match. Follow the links in bio to shop.
Swimsuit goals 😍 The Formby gives full coverage and has a flattering fit - perfect for swimming, paddling (or just taking pretty pictures). πŸ“· @josieldn
When you're spoilt for choice... The Branwell trunks come in seven block colours, as well as prints & stripes πŸ‘ Shop now, link in bio.
Smiling because it's the weekend (and our new swimwear is here πŸ˜‰ ) Shop the Botany bikini top & bottoms now - links in bio.
#WIN the ultimate holiday with @theyachtweek! To enter, post your best travel snap on Instagram, tagging #jwtravels and @jackwills. Tap the link in bio to find out more. #competition
Make a splash πŸ’¦  Our new swimwear collection is here! Featuring brand new prints, cuts & styles for him and her πŸ‰  Like what you see? Link in bio.
Pretty in prints 🌸  @agardeninsideme pairs the Jasmin floral dress with classic accessories. Shop now via link in bio.

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HAPPY 18TH BIRTHDAY TO US!

Jack Wills has come a long way since setting up shop in Salcombe back in 1999, here are a few of the h

INTRODUCING… THE JACK WILLS A

Meet the Jack Wills Alumni - former employees of ours who have gone on to set up their own businesses

JW Alumni: The Tandem Men George &#

Leaving store changeovers and student nights behind, George & John, AKA The Tandem Men, have cycled ar

JW Alumni: Ed Foy, PRESS London

Healthy living entrepreneur Ed Foy, founder of PRESS London, tells us about what he learnt during his

JW Alumni: Beth Salter, Shut Up Stu

After working for us, Beth went on to set up her own design studio, which works to bring small busines

JW Alumni: Ben Jones, The Yacht Wee

From shooting our campaigns in Oxford to helping launch us in America, Ben has travelled the world. He

JW Alumni: Jesse Burgess, TOPJAW

From campaign model to presenter & collaborator, Jesse has travelled the world with Jack and the futur

JW Alumni: Jess Sheppard, Copper Ga

Jess worked in our Guildford store while finishing her degree; now in South Africa, she's set on conqu

JW Alumni: Charlotte Cooper, Yoga

Charlotte, after delivering projects for some our most creative campaigns, has swapped city-slogging f

JW Alumni: Ed Smith, Doisy & D

Ed Smith began his career by interning with us back in 2009. We caught up with him about chocolate, co

JW Alumni: Keenan Foley, Orillo Fil

Keenan’s career in film started by capturing an in-store Jack Wills party. That was 2010 - he's now

Our Top 5 New Season Looks

New season, new styles. From trench coats & knitted jumpers to backpacks & frilled shirts, introducing

VALENTINE’S DATE GOALS

Having to sort a date night & romantic gestures as well as a gift for Valentine's Day can be one to-do

Our Top 5 Sportswear Looks

Gear up for a stylish work-out in our new Jack Wills Sporting Goods range. Here are our top five #OOTD

RECIPES BY THE SUGAR FREE SIBLINGS

Sisters Charlotte and Diana create some sugar free foodie treats especially for us so it's that bit ea